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Mar 31, 2014

Consumers don't care about "frenemies" (Internet of things)

Interesting article about how mobile made everyone "frenemies" and the internet of things will make everything worse - because every company from current giant to startup (self-perceived future giant in most cases) will want to own the customer relation and all the data. Please, dear companies, don't forget the consumers. And please, dear governments: Don't forget the consumers. I am convinced that all the data created by services used or products owned whould belong to the consumer, who can then "lend" it (import/export) to platforms and providers to do what they have to do. But my amazon clicks and recent purchases and my netflix playlist and my click path on - all this should be mine. And if you promise to do something with it that will create value for me, the consumer: here, use it. On my behalf. Today, things are just upside down in this area.

Cloning is depressing

Read this open letter from the makers of the popular game "Threes". They wrote it because there is a more popular game called "1024", and a variant of this, "2048", is even more successful than the two... the story goes on. Thing is: If you have a really cool idea about an app, and the technology needed is not complicated enough, you won't have a first mover advantage for longer than, let's say, 20 days. Tough.

Yes, I want a Git Hub for Marketing

I am pretty sure that while I am having a hard time putting a slide together to describe this or that thing and selling this or that idea, a zillion other consultants had the same problem and somehow solved it, Some better, some worse, but we all created something. Why not share it? Take out the client logo. Replace numbers. Upload it, share it, benefit from other people's work. I would love to have that. Is the marketing and strategy consulting crowd not nerdy enough? Because from a business perspective, this should already be there. And I am not talking slide share, I am talking about sharing slides.

First Learnings with Beacons

In my opinion, beacons are the most underestimated hardware innovation (at least measured by their media presence). Some early learnings (sorry, no data, just basics):

Cord Cutting will become a big trend in Germany, too

Cutting the cable cord is a different thing in the US because the whole media and especially TV landscape works fundamentally different. But it will become an issue over here, too, and if I weren't too lazy, I would put together an article just like this one to display the options consumers have today.

People < 25 don't watch TV the way TV stations would want them to

Big surprise: People love TV shows. Even young people love TV shows. They simply don't watch them over typical TV distribution anymore, and if linear programming is an obstacle, then so be it, there's lots of other interesting stuff out there. Says 

I prefer wristbands over implants

I have had a ton of smartphones, a fitbit, a jawbone up and currently use a pebble smartwatch. SMS and Email, Pedometer and sleep tracking, and all of this from my wrist is pretty cool. But I would also love to be able to open doors, start cars or login to services with the mere presence of my watch and say, if we don't have biometrical proof the watch is at MY wrist, my phone (and yes, someone could steal both from me, but they could also steal my key, or keycard, or whatever). Here's another wristband with an interesting offer: login services. Might try that one day.

The least user friendly products imaginable

This one is really funny. A designer has created the least user friendly products imaginable, we all laugh, then we turn back to whatever we were doing on our screens and realize that with digital offers, tons of those products are out there and some are maybe even doing really well.  

Facebook is stuck in the innovator dilemma: user base is too big

The diagnosis by Business Insider seems reasonable. But they are also telling a bizarre story about Yahoo! trying to buy Facebook back in the day. Never heard of that one before. Interesting read, though:

Mar 29, 2014

Eat24 leaves Facebook

Eat24? Doesn't matter if you don't know them. A) you might remember the viral thing about advertising on porn websites. Yep, that was them. B) they still have great writers. C) the reasons why they leave Facebook are interesting to anyone who runs a fan page. And familiar, of course.

High tech virtual cockpit in new Audi TT

I will never get this: the problem with software in cars is that cars are built to last 10, 15 years at least. Software is built to last until the next deployment, like: in a minute. Wouldn't it be smarter to offer a display that can mirror (airplay or chromecast style) your mobile phone and then offer everything else as apps, like in this case a highly customizable 'Audi TT cockpit app', and you could then update all that stuff over the years?

John Batelle offers some help to Twitter

I never really understood Twitters product strategy. And it is always a relief when people who I consider to be among the smartest and sharpest when it comes to digital business share that view. In this case it's John Batelle who talks about Twitter's Signal to Noise problem for several years now. BTW, You should look up his blog and visit it frequently.

"Zuckerberg to connect the world with lasers and drones"

A headline i read today, won't remember where. But I like it and it was reason enough to dig deeper, found this cool PDF. I must admit I haven't read the whole document (link below), but sometimes I feel like stuff that I called science fiction yesterday can become a reality today. is one of these organizations that may contribute a lot to it. Facebook has a vital business interest in this, yes. So what? Better to connect the world for business than not connecting it at all. The landscape in this document contains far too many white (unconnected) regions.

The Restaurant of the Future

I have the feeling this is one of those 'visions of the future' that will look rather hilarious once the future is there.

TechCrunch: Pre-IPO Imperative: Know Your Customer

Isn't that a 'doing business imperative' by now?

News Consumption in Social Media is pretty low

Or lets say lower than I expected. According to a PEW study, 30% Of Facebook users are consuming news, but it’s mostly “incidental” consumption, and 73% of those news are celebrity, yellow press and such.
Then again, as always, you have to look at how the study was conducted. And if you ask people if they use Facebook to read news, many might say 'nope' while following 10 newspapers and 8 magazines and liking every story.

'Robot journalism' doesn't sound that stupid

Well, not when you listen to this guy. When it comes to data crunching or at least to supporting human journalists this may be very interesting.

How Klout was sold for 200mn

I never thought much of Klout and also think that 200mn for a company with approx. 10mn revenue and no profit is too much (esp. when they're not in a scale business per se like selling software licences), but this Business Insider Story how Lithium acquired them is a good read.

Mar 28, 2014

Someone earns 9000USD/Month for eating on Camera

Impossible is nothing, especially in Korea.

Philips to introduce Android on TVs

We have seen that with Korean and Chinese No-Name (at least to us) devices. And ever since anyone dreamt of a 47" smartphone in his living room we all new Google TV would be dead. And I don't know how this interplays with Chromecast, but I know that whenever this becomes a reality, it can become very exciting. TechCrunch

In store retailer communication with shoppers...

... seemed to be a hot topic when everybody used to check in anywhere. Somehow, people stopped doing that. My personal opinion is that those who had checkin services, Foursquare for example, mis-managed the whole thing dramatically. Anyway, this will become a big topic again. Not necessarily checkin, but instore realtime retailer/shopper communication. Think of iBeacons, for example. And 74% of shoppers would be ok to get a push message from a store if it offers WiFi in return. (Guardian)

Android and wearable tech

I will believe it once i can buy a product. A few years ago, I was super excited about Google's announcement about android@home, since I believe that nearly every not 100%-dumb device will have to run on some kind of operating system, and Android could be just the one to ensure that they can all talk to each other. But after the big announcement of android@home, nothing came. Let's see how the wearable thing will develop (ReadWrite).

What would you say if you missed a few billion dollar opportunities?

That Foursquare's future is bright and all these other products and services are incredibly broken (Venture Beat)

Major first world problem: video discovery

You sit there with Netflix, Schmetflix, Youtube and Schmutube and still don't know what to watch, while you know there are thousands of hours of video content out there that you would LOVE - if you just knew what it is. Some people think about this (VentureBeat).

Strangers kissing for profit

Obviously the viral strangers kissing video added 14.000% to sales (Buzzfeed). Even if you come from a super low 5 shirts a week level that is remarkable. The disappointment after learning it was just advertising obviously was not so significant.

Facebook tests "save button":

I have been waiting for such a feature a long time as a user. Maybe it will also lead to more referrer traffic now that organic reach is down to a minimum. Techcrunch.