Apr 30, 2014
Study that shows Pinterest on #2:
Apr 28, 2014
As always with research, facts and figures, there is of course a study that shows the opposite .-) This one shows over a two week period and 12,000 users that Twitter must be the queen of second screens.
If Apple or Google feature you in their stores - it is basically the your only chance to be successful without investing trillions in advertising.
Apr 26, 2014
mobile advertising - all are offering mobile app 'install ads', Twitter
bought a mobile ad network and Facebook will probably launch one. This is a
pretty big move - to place ads outside Facebooks own digital properties.
Imagine they place ads in apps that use the Facebook Login - they could
take their superior targeting outside.
Apr 25, 2014
Apr 24, 2014
Apr 23, 2014
Apr 22, 2014
Apr 19, 2014
Apr 18, 2014
Apr 17, 2014
Interesting study from PEW research about what people see as powerful or promising or scary with regards to technology future.
There were not that many interviews with Mark Zuckerberg in the last years, here's one of the few with the NYT blog. Always interesting to see what Facebook considers worth communicating openly.
Apr 16, 2014
A chinese company reportedly builds 10 3D printed houses in one day. The 3D printer must be huge, but the opportunities are endless.
Apr 15, 2014
Social Bakers hat sich Social media für Zeitungen angesehen und nach guter neuer Sitte werden nicht nur Fans gezählt. Besonders wichtig wäre referral traffic via Facebook, aber das lässt sich nicht einfach via frei zugänglichen Daten messen.
OnlineMarketing.de: Welche Bedeutung hat Social Media für Zeitungen wie die BILD oder die Süddeutsche? http://google.com/newsstand/s/CBIwlfuurAk
Apr 14, 2014
The Guardian plays with a print edition that consists of articles chosen by software, mostly based on social media sharing. Very interesting experiment.
NIce Infographic about millenials and their trust in traditional media. They obviously believe in people and not in institutions. This research states that they trust user generated content 50% more than media.
Apr 12, 2014
Older, but very interesting piece on business models for the internet of things on Readwrite. Google would agree. But if you ask Apple, for example, the money is the things and the internet is the way to sell them and lock customers in. And accidentally earn money with it, too.
Ooyala study on video content viewing shows the growing impact of alternative devices to TV.
Marketing Land: Social Media, Mobile And YouTube Changing The Nature Of “TV” http://google.com/newsstand/s/CBIw_OWSqxo
Keen to see where we will be in 2019 on the road to this vision: There's a 'Imagining the Internet Center' at Elon University who conducted a research among experts about digital life in 2025. Key takeaway: more like electricity. Less visible. Ubiquitous. Embedded in everything. You can download the full study as a PDF.
Great - a real discussion is developing around the problem that the mobile web is becoming an app web - which in its current state is a closed, barely interconnected, very controlled environment and as such the opposite of the open browser web that made all these things possible.
ReadWrite: How Mobile Is Killing Innovation, And How Blockchain Can Save It.
Very interesting study on HBR.org: The Behaviors that Define A-Players.
A huge amount of data was analyzed to find out what top employees have in common, and the most outstanding statistical differentiator seems to be that they set (and meet) goals others think were not reachable. Although less than 1 in 10 people think this would be a key indicator. Read more:
Apr 11, 2014
Key figures here:
and an interview with Ezra Palmer from eMarketer about the research here:
Quote from the interview describing a reaction to talkting about the mobile shift that I know too well:
"[...] there is probably a sense of 'Maybe soon'. Even inside my company [...] there were no small number of people on the staff who said 'Yeah, I believe you but I don't think we're there yet"
Apr 10, 2014
But why this remarkable growth dynamic? The study unfortunately only breaks down desktop/tablet on one hand and mobile on the other hand. My suggestion is that these millions and millions of people who own an Apple TV, Chromecast, Fire TV, Roku, Boxee or whatever else might hook up to TVs or is built-in (like Smart TV) always have YouTube at their hands. Reliable performance, and it always works with every hardware. Maybe this TV station is not integrated on your hardware with an app or maybe that TV station's iPad app does not feature Airplay... but you can always be sure that YouTube will. If you want to stream TV content to your TV, YouTube is the choice, and since these TV-connected grew significantly over the past years, this may explain the growth of TV-related activity on YouTube.
So, TV marketers will have to not only get their distribution straight but also think about using YouTube as a promotional channel for their content - or even as a primary digital distribution channel. There's one more finding that might interest them in this research [quote]: "Search, video and engagement activities, which show a positive correlation to viewership, can provide additional insight into a show's popularity." The big money, at least for TV stations, is still in broadcast advertising. This briefly mentioned "positive correlation" is what they are all looking for.
Apr 9, 2014
Apr 8, 2014
Interessant ist, dass in der Gesamt-IVW mit iLiga ein "mobile only" Angebot auf Platz 26 kommt.
The entire Eurozone has a cash reserve of 221bn.
How can anyone say that the economic system we're living in is not seriously damaged?
So I always made an argument to use Twitter to connect to people directly - depending on the business you're in this could be relationship marketing, PR or - in most cases - customer service. This very interesting study from March 2014, conducted by Simply Measured, gives an overview (US only) of how Twitter is currently being used as a customer service channel and concludes in 7 best practices.
Apr 5, 2014
After announcing the - for some competitors scary - Fire TV box, Amazon again launches new hardware: Dash, a smart Dongle that features a scanner and connects with an Amazon application through your own home WiFi. Meaning: You can walk through a department store, scan products that you like, and then compare the price at home, read recommendations and finally buy it - through Amazon. Although they communicate Dash as a stick to help you order products that you may have at home like groceries etc., Dash could basically turn all physical retail to a gigantic window shop for Amazon.
Apr 4, 2014
There are lots of articles that complain about declining organic reach on Facebook, and there are lots of statement s from Facebook basically saying "Post many highly emotional and relevant stories, and you will be fine - or pay for reach if your stories are not relevant".
TechCrunch published an interesting article today that tries to be as unbiased as possible explaining how the news feed works and why the current situation is inevitable. But they also explain where Facebook might have communicated better to page owners. It's a good and helpful read if you want to understand the situation, but don't bother to click if you are looking for quick fixes of your fan page problems.
Apr 3, 2014
Ohne ordentliche Redaktion wird man nix mehr bei Facebook, und ordentlich meint bei FB immer emotional und relevant. Und man kann, als Medienunternehmen, ruhig viel und hier und da auch doppelt posten. Und natürlich wird vermieden, zu sagen, dass man Geld mitbringen muss, aber ganz umsonst wird das auch nichts - sag ich jetzt..... Alles selber lesen:
The study is interesting though - it is called "The state of always on marketing study". Basically we learn that data-driven marketing is still not the common case - over 70% of marketeres fail to use behavioral data in their communications.
This is where you'll find a good summary of the research:
This is where you can download the study:
A very interesting study - free whitepaper download - by Endeavour Partners shows how people use activity trackers and wearable tech currently (US only). Over 10% of American adults own some sort of activity tracker, but usage declines over time of ownership. Similar numbers for wearable tech like smartwatches - after half a year, one third of consumers stop using their devices.
And this one is a particularly good read: Give me mobile first or give me death
At least that is what they say here, called "Connected Continent".
Apr 2, 2014
Apr 1, 2014
I wrote about unboxing and my first impressions on my main blog in German http://epapa100.blogspot.de/2014/03/chromecast-unboxing-einrichtung-und.html - and my initial feelings were mixed. It streams stuff on TV really well, but do you need it when you already own an Apple TV? No. Not now. But maybe in future, because by streaming tabs from a Browser, irt could do so much more. That was my assessment after one day. A few days later here are some hints to where the Chromecast could be going. With free apps, of course.
If this really works, why isn't the whole world raving about it? This could be a total game changer.
Now, the raving starts. A little. So maybe it really is feasible: Bringing the internet to remote areas. Or securing internet connection where many, many people want to go online through the same pipe. Maybe the world is not raving about this, because there are many huge company invested in technologies that would become obsolete? "Wired" writes about it, and to be honest, I trust the more than "Cult of Mac". And if this really works, you will see me ditching Android in a minute. http://www.wired.com/2014/03/apple-multipeer-connectivity/
Worth reading is also Jeff Jarvis' response to that (3 weeks old, but I just discovered it today). When it comes to Journalism online, you should always listen to Jeff. http://buzzmachine.com/2014/03/10/good-metrics-bad-metrics/