Apr 5, 2014

Amazon in attack mode: Introducing Dash

After announcing the - for some competitors scary - Fire TV box, Amazon again launches new hardware: Dash, a smart Dongle that features a scanner and connects with an Amazon application through your own home WiFi. Meaning: You can walk through a department store, scan products that you like, and then compare the price at home, read recommendations and finally buy it - through Amazon. Although they communicate Dash as a stick to help you order products that you may have at home like groceries etc., Dash could basically turn all physical retail to a gigantic window shop for Amazon.