Apr 30, 2014

Facebook at 24% of all mobile referrals

One of my mobile shft theories has always been that the more time people spend in apps, the more Facebook will gain importance as a traffic source. Since it is among the top 3 apps on probably 95% on every smartphone or tablet. An upcoming study on how mobile has transformed content discovery shows in a preview that Facebook made 24% of all mobile referrals, followed by Twitter with 7% and Pinterest with 2% (in opposition to other reports that show Pinterest as the 2nd best referral site, but maybe not so much on mobile).


Study that shows Pinterest on #2: