Apr 30, 2014

Facebook at 24% of all mobile referrals

One of my mobile shft theories has always been that the more time people spend in apps, the more Facebook will gain importance as a traffic source. Since it is among the top 3 apps on probably 95% on every smartphone or tablet. An upcoming study on how mobile has transformed content discovery shows in a preview that Facebook made 24% of all mobile referrals, followed by Twitter with 7% and Pinterest with 2% (in opposition to other reports that show Pinterest as the 2nd best referral site, but maybe not so much on mobile).

https://www.quantcast.com/inside-quantcast/2014/04/how-important-is-facebook-for-content-discovery-its-now-24-of-mobile-referrals-2/

Study that shows Pinterest on #2:
https://blog.shareaholic.com/social-media-traffic-trends-04-2014/