App discovery is still a desaster, and so is app marketing. Reminds me of 1999, where startups burnt their money in print and TV ads to make their domain known. Now, you will have banners telling people to install something. Facebook offers mobile ads that deep link to the app store, and for normal posts, you have the possibility to post links that either go deep in the app (if the user has installed it) or sends them to the app store to install. It is about time that Google offers similar products. Since the mobile world is basically an app world (80% of tablet/smartphone time is spent in apps), there have to be more and more app offers and therefore better opportunities to advertise them. Now we will get install ads in search and Youtube as well as deep linking to Adwords.