Apr 2, 2014
Kindle Fire TV announced
We don't have the Rokus and Boxees in Europe, but Xbox, PS4, Apple TV and Chromecast. Welcome another player: Amazon. And despite the hardware, we have Watchever, Snap/Sky, maxdome (Germany) and will soon have Netflix, too (although I wonder which programs they plan to show). If it did not happen during the last years, now is the time to shit your pants when you are a linear TV station. I believe that they already lost a big part of the young audience, but there still was "plausible deniability" up to now. When the day comes where the BMW marketing managers and their media consultants have Kindle Fire TV or Chromecast at home and watch their TV shows via maxdome, their ad money will move from linear TV advertising elsewhere. Or at least a significant part of it.