Apr 11, 2014

Mobile in UK: +600% in last four years

Facebook covers an eMarketer study about the UK mobile web in its business blog. Digital has surpassed broadcast TV in time spent, and mobile will surpass desktop very soon, with 50% smartphone and 38% tablet penetration in UK in 2014.

Key figures here:
https://www.facebook.com/business/news/emarketer-time-spent-blog-uk


and an interview with Ezra Palmer from eMarketer about the research here:
https://www.facebook.com/business/news/understanding-the-shift-to-mobile


Quote from the interview describing a reaction to talkting about the mobile shift that I know too well:
"[...] there is probably a sense of 'Maybe soon'. Even inside my company [...] there were no small number of people on the staff who said 'Yeah, I believe you but I don't think we're there yet"