Apr 19, 2014

Nike kills the Fuelband

Still nothing official, but I read the rumors 100 times now and when CNET covers it, I believe there's something to it. And it is logical, too: a shift from hardware (that has nothing to do with the original business) to software while smartphone, tablets and wearable sensors keep improving at an exponential pace - this might even be a model for many other companies, too. First and foremost automotive - I never understood why they would build hardware into their cars (that are supposed to be on the roads for 15 to 20 years) instead of sensor-connected but otherwise dumb screens that become smart by always-improving android and iOS apps - owned by the car manufacturer. Pretty much like a pebble smartwatch, where 95% of the smartness is in the phone, not the Bluetooth-connected watch.

http://www.cnet.com/news/nike-fires-fuelband-engineers-will-stop-making-wearable-hardware/