Apr 3, 2014

Razorfish study: Marketing & Behavioral Data do not match - yet

As if Razorfish would generate a billion leads and generate serious business, they hide their study behind a registration that you can fill out with complete bull*** information. Like i did .-)
The study is interesting though - it is called "The state of always on marketing study". Basically we learn that data-driven marketing is still not the common case - over 70% of marketeres fail to use behavioral data in their communications.

This is where you'll find a good summary of the research:
http://www.clickz.com/clickz/news/2336038/over-70-percent-of-marketers-fail-to-target-consumers-with-behavioral-data-study

This is where you can download the study:
http://www.alwayson.razorfish.com/download