Apr 28, 2014

The disaster named app discovery

Facebook, Google and Twitter offer app install ads and this whole area seems to be in a very dynamic time currently. Because the app stores are somehow still "Yahoo 1998" - they feature top lists and apps in categories. There may be wonderful apps hidden somewhere that are simply not discovered by anyone. How bad it is can be seen here:
If Apple or Google feature you in their stores - it is basically the your only chance to be successful without investing trillions in advertising.

http://venturebeat.com/2014/04/24/apps-featured-by-apple-or-google-get-6-times-the-downloads-and-9-times-the-revenue-or-nothing/