Apr 26, 2014

The mobile app gold rush

Good read on CNET: Facebook, Google and Twitter in competition around
mobile advertising - all are offering mobile app 'install ads', Twitter
bought a mobile ad network and Facebook will probably launch one. This is a
pretty big move - to place ads outside Facebooks own digital properties.
Imagine they place ads in apps that use the Facebook Login - they could
take their superior targeting outside.