Apr 2, 2014

Upworthy's branded content approach

Interesting blog post from Upworthy, one of those up and coming new type of journalistic platforms that is always named in the second tier after Buzzfeed when anyone talks about the future of Journalism. You can't copy that approach 1:1 when you're a general interest publisher, but you can at least take it as an inspiration to find your own way to move beyond CPM display advertising.
http://blog.upworthy.com/post/81385633180/our-mission-is-huge-heres-how-were-building-the