May 13, 2014

Instagram stats

They call it an infographic, but it is basically text in a jpg file. The stats are interesting though:
Instagram has 150mn monthly active users (MAU), but more than half of them use it daily. It stores 16 billion photos, about 55 mn added every day, but here comes: 1.2 billion (!) likes per day. Instagram shows a great engagement rate on a fan %-age basis, and here is statistic proof.
And one bizarre factoid: 24% increase in likes if the dominant colour is blue.