May 23, 2014

The YouTube playbook

I should have known this, but today I was made aware that there is something available online called the YouTube playbook. Besides the normal 'produce original content that is engaging and build a community blabla" there are also some hands-on hints for optimization: the right thumbnail, title, video description, tagging etc.
Many companies that I know leave YT to either PR (upload whatever we have) or the social media guys who, with regards to measurable effects in terms of engagement or traffic referral, are busy enough with Facebook. A playbook helps to eliminate unnecessary mistakes.