May 22, 2014

Why Facebook listens in on your TV shows

Of course, they want TV advertising dollars. Even if this Wired-article notes that this does not have to be a zero-sum game, personally I cannot imagine that this will increase TV's revenue in the long run. Quote: "Facebook hasn't hidden the fact that it sees a huge business opportunity in dovetailing with what you're watching and listening to. Facebook COO Sheryl Sandberg has told Wall Street she sees a "shift happening" between TV and digital [...] and that Facebook wants to better track the indirect and often fuzzy impact of Facebook advertising on real-world spending, a move that would help Facebook better compete for TV advertisers, who are already paying for indirect, hard-to-track, so-called "brand advertising" on TV."