Jun 25, 2014

[german] Warum in Deutschland keiner Twitter nutzt

Nichts erhellendes, aber WSJ hat im Blog mal 5 Gründe zusammengetragen. Kultur, Sprache, Technik-Skepsis, zu wenig Promis, zu wenig Management.

http://blogs.wsj.de/wsj-tech/2014/06/24/twitter-deutschland/

Jun 24, 2014

Gorgeous connected watch by Withings

Why should a connected watch have a digital display of some inches in diameter and look like either a 1984 timekeeper or a thing from Star Trek? I love this approach by Withings - a fashionable, analog looking, well designed watch with all the current technology built in.

Jun 22, 2014

FIFA World Cup on Facebook - bigger than anything else

One week in, the FIFA World Cup delivered more Facebook interactions than Super Bowl, the Olympics and Oscars combined. It engaged 141 million Facebook users (one of them being me) to create over 459 million interactions on Facebook (about a million coming from me).

http://allfacebook.com/world-cup-week-one_b132629

Hybrid Smart TV app Pixie

I always thought the beauty of Smart TVs is not that I can run apps on them, just like on my tablet or phone but with a bigger screen and a TV remote, but that they could merge with running TV programs, forming a kind of "hybrid TV app". One New York startup called Pixie aims to revolutionize the "news ticker" used on linear TV and I think that's more intriguing than any "normal" smart TV app I have seen so far (most of them being basically being video players on TV).

http://gigaom.com/2014/06/13/pixie-wants-to-reinvent-the-tv-news-ticker-with-tweets-feeds-and-word-cup-goals/

[Infographic] Google Universal Search

Interesting facts about Google search and content types. Videos appear for 65% of keywords in Google uiversal search, Images for 40% of keywords. More:

http://searchengineland.com/study-google-universal-results-show-85-searches-videos-65-maps-1-194477

33 Interesting Marketing Statistics

The first already made me share this: 8% of users account for 85% of online display ad clicks (so banners should not only be designed to click, but maybe - the name says it all - to "display"). And 63% of emails were opened on a mobile device in 2013. Still doubting the mobile shift?

Much more stuff from a bunch of studies and researches here, mostly on lead generation, corporate blogging and content marketing:

http://socialmediatoday.com/alexandrarose/2530986/33-even-more-fascinating-statistics-will-fuel-your-marketing-strategy


B2B brands on Instagram

When B2B brands make advertising that basically targets everyone for image and awareness purposes - one popular example in Germany being B2B giant "Evonik" sponsoring Germany's 2nd biggest football club Borussia Dortmund - why shouldn't they have a good working Instagram account, too? Or, some day, instead? "Build your own reach" is not limited to B2C brands.

Nice showcase of 5 B2B brands on Instagram via Slideshare:
http://de.slideshare.net/Uberflip/5-b2b-brands-that-rock-instagram?

The Future of TV, No. 187

One of the most discussed topics is the future of TV, and that's a good indicator for a) the market will change fundamentally with some popular victims and b) there will be a huge disruption. We just don't know from which end it will come, be it hardware, software, apps, smart home etc.

Yet another opinion published on Wired says that apps won't be the ultimate answer, and i tend to agree. On the other hand, I just unpacked my Amazon Fire TV a few days ago (video won't work in Germany), but this thing has a voice search that goes down to titles. So no matter which app features the show I want to watch, if I just say the title, it will open the appropriate app. So maybe apps are more a tool to categorize input of content and organize revenues and less a front end, navigation instance. Huh?

http://www.wired.com/2014/06/future-tv-is-not-apps/

YouTube wins with teens

5 charts that show what teens do online. Teens are so interesting because, let's say they are 15 on average, they were born when we experienced the first big internet hype. They went to school when YouTube launched. They only know a digitized media world. And YouTube wins with them, Whats App seems to be surprisingly small.

http://venturebeat.com/2014/06/19/here-are-the-apps-teens-actually-love-in-5-charts/

Google partners with... Publicis and Conde Nast?

Yes. To build "La Maison". Could be huge PR gig as the press is not very informed about what exactly the partnership means and why Google would engage in such an enterprise. "La Maison" is supposed to be a platform to understand and reach buyers of luxury products with content and commerce. Publicis understanding how to advertise to such a community, Conde Nast knowing how to create appealing luxury content, and Google providing the data. Sounds like it makes sense, but what this will mean on a "freont end" for the customer or even for a Conde Nast editor, Publicis account director, LVMH product manager or Google... well... what? Data analyst? All this is unclear to me following the press. But I'll have an eye on "La Maison".

http://www.clickz.com/clickz/news/2351153/publicis-launches-luxury-marketing-platform-with-google-conde-nast

http://www.adweek.com/news/press/cond-nast-publicis-google-launch-luxury-agency-la-maison-158439

http://blogs.wsj.com/cmo/2014/06/19/publicis-new-la-maison-where-content-meets-tech/


Hands on with Amazon Fire Phone

Good overview on Mashable about the Amazon Fire phone. Some say it's a "shopping machine claiming to be a phone", but honestly: how different is this from what we hail as "ecosystems" on other devices, other than adding a whole world of physical products to that ecosystem? I think that the Amazon strategy overall (Fire TV, Fire Tablets) is a risky, bold, great one. And much needed when we see that only iOS and Android as the dominating operating systems might become too powerful for the meaning they will have on the organization not only of our digital activities, but basically our lives.

Phone:
http://mashable.com/2014/06/18/amazon-fire-phone-hands-on/

Very interesting piece on Amazon strategy by The Economist
http://www.businessinsider.com/how-far-can-amazon-go-2014-6

Re-thinking viral

Interesting longer piece about how stories or news go viral in a social media context. In essence, it seems that we still have a "media model" running where gatekeepers communicate to audiences, but there's no doubt that the number of gatekeepers explodes (in comparison to the old broadcaster models) and that the number of audiences explodes with it. Some interesting stats can be found in the study and the researches it points to.

http://www.psmag.com/navigation/nature-and-technology/rethinking-viral-digital-world-democratic-think-82539/

Apps will overtake mobile search ads

As we see the world becoming what we nowadays call "mobile users", and apps winning over browsers, it is clear that this will have some effect on search and discovery of content and commerce. And potentially on Google's business since more and more "web/internet" sessions may not start in a browser but in some app - most probably email or Facebook. Getting traffic from there will be crucial, and one way to get traffic will be ads. No wonder emarketer is predicting that Google's mobile advertising share might fall from 82 percent in 2012, 68 percent in 2013 to 65 percent next year. And that apps - as a whole market - may overtake its volume soon.

http://socialtimes.com/apps-dominate-search-mobile-ad-revenue_b198271

Google, of course, may have to step up their mobile game with a) more emphasis on "googleNow" and b) something I have been waiting for for years - mobile app-to-mobile app-deep linking and deep links into mobile apps as search results. This means you need a better indexing of apps.

http://techcrunch.com/2014/06/19/a-sneak-peek-into-androids-future/

[Infographic] History of brand journalism

"Brand Journalism" is such a strange term, it may even be stranger than "content marketing". But since everyone has the capabilities to distribute and broadcast content to the rest of the world, we have to understand this and its influence on the future of marketing better. One way to understand the future is to look at the past.

http://socialtimes.com/history-brand-journalism-infographic_b198994

Lego lets us play with augmented reality

When I first heard of 3D printing, I used it as an example that "even companies like Lego are severly threatened by digitization" - since building "bricks that fit on one another on demand" seemed like the easiest thing to do with a 3D printer. Ever since, 3D printing moved on to producing prosthesis, houses and a lot more serious stuff than Lego bricks. And Lego reacted, too. With a lot of innovation. One of these things is an app where you can actually build a virtual Lego Empire but based on houses that you physically build with special bricks. Great idea.

http://time.com/2902348/lego-fusion/

Path: Turnaround or desperate move?

Once upon a time, Path was my favourite candidate for disrupting Facebook and I would have placed a bet on them to see a huge exit in 2012. It didn't happen. Although funding was good, they did not achieve the growth needed in some major markets and I also stopped using it somewhen during 2012. In what can be seen as a final attempt to save the concept, Path will now roll out a standalone messaging app. I don't really believe in it, but who knows? The outcome will be, in any case, something to learn from.

http://techcrunch.com/2014/06/20/path-talk-talkto/

Jun 18, 2014

[German] Snowdens Dokumente über Deutschland

Spiegel Online versucht, vom ehemaligen wieder zum echten Nachrichtenmagazin zu werden .-) das NSA Ding nehmen sie immerhin ernst und veröffentlichen eine Linkliste zu allerlei Dokumenten, die NSA-Aktivitäten in Deutschland dokumentieren. Bestimmt nicht genug für einen Anfangsverdacht, Herr Generalbundesanwalt Range, aber sicher ganz interessant.

TV: From One Screen to Five

Facebook is targeting live TV audiences. We know that. But they also back it up with some data. Vague enough not to reveal anything, but interesting nonetheless: They don't publish the full research, but at least some highlights of the study. Not surprisingly, Facebook is the social network of choice while watching TV.

https://www.facebook.com/business/news/From-One-screen-to-Five-The-New-Way-We-Watch-TV

http://allfacebook.com/study-millward-brown-tv-mutlitasking_b132556

Is Instagram the answer?

Let's assume for the sake of argument that Facebook and Twitter are 'fading' like the article does that I am linking to. Will Instagram give your social media marketing a push? Personally I love Instagram and the engagement ratio in relation to number of fans is fantastic. So when your business needs branding, image, awareness: Yes, Instagram might be the answer. If your businesses needs performance, links to be clicked, visitors to come to your page: Instagram does not have links, and they won't come anytime soon.

http://socialmediatoday.com/sarahparker/2518546/why-instagram-credible-alternative-fading-facebook-twitter 

Facebook users and the FIFA World Cup

We get numbers from Facebook on the FIFA World Cup about the engagement of users on certain matches. A nice comparison between the USA vs Ghana match and Germany vs Portugal can be done when you put two articles from Allfacebook together. Facebook is moving strongly to a platform that wants to be your real-time-destination in social media, too - a place that gave Twitter most of its reason why. And still, you sometimes get posts up in your newsfeed that announce a meaningless goal right in the middle of yesterday's already forgotten soccer match - they are working on that, I am sure. Anyway: The number of people engaging with Facebook during World Cup 2014 matches is still impressive.

Ghana vs. USA had 10 million users creating 15 million interactions, Germany vs. Portugal showed 22 million people with 46 million interactions. Compared with television, that's nothing - in Germany alone, more than 22mn people sat in front of their television sets. But it's still not a small audience.

http://allfacebook.com/world-cup-usa-ghana_b132520#more-132520
http://allfacebook.com/world-cup-germany-portugal_b132514#more-132514 

The three phases of mobile advertising

That's the way I like it: simple, short, intelligent and therefore simply great interpretation of the numbers we currently have on mobile advertising.

http://bubba.vc/2014/06/10/the-three-phases-of-mobile-advertising/

eBay sells products for you

You can sell stuff on eBay ever since the platform exists. If you were too lazy or busy, there were physical stores wehere you could dump your stuff and they would sell it for you. Now there's an app for that. And it's coming from eBay directly.

http://techcrunch.com/2014/06/17/ebay-launches-ebay-valet-an-iphone-app-that-does-the-selling-for-you/?ncid=rss

Small business ads on Twitter for FIFA World Cup

Everybody and their mother are advertising around the world cup. Be it FIFA sponsors, companies with lower rights like sponsors of federations or players or simply advertisers who use flags and soccer balls and anything that is not protected by copyright to jump an that fast moving train. Here's some (in my eyes pretty useless) advice for small businesses to use Twitter for world cup advertising - but it shows us where Twitter is headed and how (in other regions than Germany where there actually are some users) one could use the platform.

http://www.clickz.com/clickz/news/2350397/small-business-budget-big-business-ideas-for-twitter-advertising-world-cup-edition

All you need to know about Pinterest Ads

Socialmediatoday sometimes is a really helpful resource. Pinterest, not really relevant in Germany (yet), will launch their self-serving ad product soon. A really good article to cover the basics for advertising there:

http://socialmediatoday.com/larrykim/2521991/pinterest-self-serve-ads-are-coming-are-you-ready 

Data from Smartphones and Social Media on eCommerce

Online Shopping became omnichannel shopping a while ago. We just do not have so many numbers on it. We know there is a huge number of smartphones out there - and according to this article, two thirds use them for shopping, too. Ecommerce on the small screen. More here:

http://socialmediatoday.com/michael-bird/2521476/online-shopping-behaviour-data-smart-phones-and-social-media

[INFOGRAPHIC] FIFA World Cup 2014 in marketing and advertising

An Infographic with a few interesting numbers on the FIFA World Cup especially from social media. And one more: 5.7 billion are to be spent on sponsoring and advertising on the occasion. Basically this means that most of the sponsors and asvertisers lose their bets - where should an ROI come from that brings back more than that?

http://socialtimes.com/world-cup-fans-create-user-generated-opportunity-marketers-inforgraphic_b198764

Internet of Things - overview

The Guardian with an amusing piece on the Internet of things, the trillions of dollars that it will be moving, and most importantly some valuable links to resources and estimates. And it's funny, too.

http://www.theguardian.com/technology/2014/jun/15/networker-internet-of-things-john-naughton-hacking

[Infographic] Facebook in one minute

The numbers are so insane and far beyond our imagination. The only takeaway of looking at what happens on Facebook within a single minute is "it's huge beyond belief".

http://3.bp.blogspot.com/-1CaP9ucqskY/U5bpBAXeNsI/AAAAAAAAfpI/AU4oANZIxpY/s6600/infographic-what-happens-on-facebook-in-one-minute-social-media-stats.jpg

Retail gets under pressure

Not exactly a news story since we have a few impressive numbers at our hands for some time, most recently the nice slide deck by Business Insider. The Guardian delivers a good a view on approaches that typically physical retailers can take to survive the eCommerce avalanche that is already halfway down the hill:

http://www.theguardian.com/media-network/media-network-blog/2014/jun/16/commerce-tipping-point-retailers-stay-relevant

Social media in lead generation

Interesting view on lead generation and the role social media plays in it - it contributes more than email and display combined (both aren't great for lead generation, admittedly).

http://socialmediatoday.com/drigotti/2521276/social-media-and-lead-generation-what-bizible-found-after-tracking-nearly-500000-le

Jun 17, 2014

Why did the picture phone fail?

Following up on the last post - that disruption theories are looking backwards and can only explain why companies fail - I firmly believe that learning from failures is a very good way to prepare for innovation challenges ahead of us. Here's an interesting video about tech failures. Take the picture phone, for example: nearly every science fiction movie features a picture phone. So why is the time right for Skype and Facetime now but was not right for the picture phone?

http://www.engineerguy.com/failure/

What the theory of disruption gets wrong

Ultra-long, book-style piece from the New Yorker about innovation and disruption. And with an interesting yet obvious point: "Disruptive innovation is a theory about why businesses fail. It's not more than that. It doesn't explain change. It's not a law of nature. It's an artifact of history, an idea, forged in time; it's the manufacture of a moment of upsetting and edgy uncertainty. Transfixed by change, it's blind to continuity. It makes a very poor prophet." 

Jun 13, 2014

Interview with Buzz feed Founder Jonah Peretti

There's a certain irony to a media site like GigaOM (in the part formerly known as "PaidContent.org") saying that a series of Interviews that Jonah Peretti from BuzzFeed gave was so long that they took out "the 7 most interesting statements" - pretty much a BuzzFeed mechanic. But it's an interesting read anyway.

http://gigaom.com/2014/06/11/the-seven-most-interesting-things-buzzfeed-founder-jonah-peretti-said-to-felix-salmon-in-his-massive-interview/

Jun 12, 2014

40 maps that explain the internet

Beautiful resource of maps that "explain the internet" - ok, the headline is a but bold, but if you love charts, statistics & research that can be mapped - this is your post right here. My personal favourites are 25 - how Chrome browser took over the world - and 37 - watch the world wake up on Twitter.

http://www.vox.com/a/internet-maps

Internet advertising revenues in Q1 2014: 11.6 billion, all-time-high

PriceWaterhouseCoopers predicts with their research that internet advertising spend in total will overcome TV pretty soon. A 2 billion YoY rise (Q1 2013 to 2014) suggest that this time will come pretty soon.

http://venturebeat.com/2014/06/12/internet-ad-revenues-hit-11-6b-in-q1-proving-were-addicted-to-our-gadgets/

McDonalds hugely promotes #fryfootbol on Twitter

It is a nice idea to have a special packaging for your french fries and launch an augmented reality "trick shot app" that makes use of that packaging for a "kind of football game". I downloaded the app, but didn't get my fries yet, so can't say anything about the fun it is. But McDonald's seems confident that it's big fun as they globally promote the hashtag #fryfootbol. If that's great marketing remains to be seen, but it sure is not bad in getting across the role McD plays: They are one of the FIFA World Cup sponsors and since every company has some kind of WC promotion running, 99.9% not being official sponsors, this activation might at least bring across how deeply they are involved with the tournament.

http://techcrunch.com/2014/06/12/twitter-fryfutbol-promoted-trend/

Will messaging soon involve more people than social networks?

Nice "Tech Chart of the Day" by Business Insider: The growth of messaging in comparison to social networks. In the past few quarters, messaging has been a lot more dynamic than social networking, and it does not take too much to see that pretty soon it might overtake Facebook & the other giants with regards to "monthly active users".

http://www.businessinsider.com/messaging-apps-will-soon-be-bigger-than-social-networks-chart-2014-6

Surprise: Facebook uses all the data it has about you to better target advertising

When I explained the like button to people and showed them that the button "knew you were on this or that website" even without you clicking it, everybody was surprised. It was just a matter of time until Facebook decided to use that data to better target advertising. So even if you did not like any fanpage that related to Sci-Fi on Facebook and never touched a like button outside Facebook, but visited sites (while being logged in to Facebook, or let's say "not explicitly logged out") that related to that topic, like Sci-Fi Forums, movie sites, communities etc., Facebook would know that. And now they will start using this in advertising. It is legitimate to see this as a service, pointed out in Facebook's nice explanation video that came along with the news.

 
Not only the careful communication, also the fact that you can opt out of this (and see/change the interests used for targeting) show that they learned something in the past few years:

FIFA WC to be the most social sporting event ever

Probably every huge sporting event will break the records set by the previous ones. It has been like this with visitors and page impressions of event related sites ever since, because the internet was growing so quickly: The 1998 World Cup in France had less buzz than the 2000 UEFA Euro and the 2000 Olympics and they were beaten by the World Cup 2002 and so on. Now, the internet as such grows far less dynamic and the numbers of offers has exploded. Growth can be seen in fan/user contributions in social networks, nonetheless. The FIFA World Cup will beat the Olympics of 2012 in terms of overall social media volume (posts, tweets). Adobe predicts social media behaviour in an interesting study plus infographic. Although you can see it's Americans who do this: Showing the "most mentioned" players with numbers from May 2014 without explaining that Ronaldo (#1) and Ramos (#3) both scored decisive goals in winning the UEFA Champions League during that time would probably not happen to a European team of researchers.

http://www.cmo.com/articles/2014/6/5/ADI_world_cup_2014_social_buzz.html

Google and the FIFA World Cup 2014

A few days ago, we learned that Google street view shows us stadiums from the inside, and two blog posts from Google yesterday informed us about a few more activities: Google Now will deliver realtime news and highlights - and you won't even have to search. IF you still search, just type in "world cup" and you will find standings & match schedules as well as TV stations (US) and up to the minute info on goals and player stats.
Additionally, Google Trends will give us real time information about anything related to the company's services as well as the World Cup - how many searches, what's trending etc.

Check Out:
http://www.google.com/trends/worldcup#/en-us/

The mentioned blog posts:
http://googleblog.blogspot.de/2014/06/from-kickoff-to-final-goal-google-is.html
http://insidesearch.blogspot.de/2014/06/let-google-be-your-guide-to-beautiful.html

Jun 11, 2014

Budweiser lets Twitter users decide MOTM at FIFA WC 2014

FIFA has some sponsors and all of them get to sponsor particular parts of the website or editorial areas, for example Castrol has an online game, Emirates presents the stadiums and destinations in Brazil, local sponsor Johnson & Johnson the fixtures and standings etc. - and Budweiser presents the "Man of the match", on Twitter known as #MOTM. Usually votes for man of the match happen on FIFA's website, but obviously this time Budweiser lets people vote with tweets. This will of course raise the number of interactions by a few thousand percent. On the other hand - it is jokes/memes/nonsense waiting to happen. Hashtags and trending topics can develop a very powerful dynamic.



Jun 10, 2014

1 zettabyte = 1 trillion Gigabyte

According to a Cisco study, 1.6 zettabyte will be the global IP traffic in 2018. The research says that 57% of that traffic will come from non-PC devices (and, surprise, video will be the major driver of that increase).

Wearables: why not a ring?

At 145$, Ringly is wearable tech that is actually fashionable. And Android an iOS app lets you configure which of your phone notifications shall reach the ring by vibration or sound. So from calls, text messages or even Facebook messages or Instagram likes you can customize notifications that will reach your finger. I am using a Pebble for just that, and was surprised how little the thing gets on my nerves.

How the internet changes TV

Interesting piece in The Guardian about the impact of the internet on TV business. Main thought is that TV changes from 'provider driven' to 'audience driven'. Good read.

Facebook.com/worldcup

Facebook its own initiative for the FIFA World Cup with some interesting features. Especially its ability to serve as a real time medium will become clear to many who still see Twitter as superior in this area... Wait and see.

Jun 5, 2014

[German] Facebook bezieht Stellung zur organischen Reichweite

Die Beschwerden scheinen massiv gewesen zu sein. So deute ich jedenfalls 'aufklärerische' Aktivitäten wie diese - ein Interview mit Brian Boland, der das Ads Product Marketing Team bei Facebook leitet. Außer der Übersetzung hätte man auch deutsche Erfolgsbeispiele einbauen können, und vieeeel Neues erfährt man nicht, wenn man Augen und Ohren offen hatte zuletzt. Aber interessant ist es ohnehin immer, wenn Leute von Facebook selbst sprechen.

https://de-de.facebook.com/business/news/Organische-Reichweite-auf-Facebook-Antworten-auf-deine-Fragen

87% of most shared Facebook posts (March 14) were photos

Says a study by Socialbakers. Since the same research says that 75% of all posts were photos, they seem to perform significantly better than other other posts, like links for example - if performance is measured by shares. The interesting thing is that in January 2014, photos made up "just" 54% of Facebook posts.
Visual is the new black, obviously.

http://www.emarketer.com/Article/Photos-Cluttering-Your-Facebook-Feed-Herersquos-Why/1010777

Similar study from March by Quintly (incl. 43 slide presentation embedded)
http://www.quintly.com/blog/2014/03/data-analysis-which-facebook-post-type-rules-the-news-feed/

Google Street View is also FIFA World Cup Stadium View

Want to see the FIFA WC 2014 stadiums from the inside? Use Google Maps in the street view mode.

http://mashable.com/2014/06/05/google-street-view-world-cup/

Ailbaba buys Soccer Club

Chinese Giant Alibaba that makes Amazon look small just bought 50% of Guangzhou Evergrande, China's currently leading soccer club. Even if the article states that this is not very unusual in Asia, we have been seeing similar things in Europe (Audi, Adidas and Allianz being stakeholders at Bayern Munich). When you think of the "organic", natural potential for traffic, publicity, let's say "valuable content" that sports entities can produce, and at the same time see how companies are forced to produce their own content and distribute it, this looks like a natural match. I expect to see a lot more of this on an international level.

http://techcrunch.com/2014/06/04/alibaba-guangzhou-evergrande/

Mobile data traffic will grow tenfold until 2019

According to the Ericsson Mobility Report, by the end of 2015 there will be more devices with access to mobile networks than people on earth. That's of course not only smartphones, but all kinds of machines - although the research predicts over 5 billion smartphone subscriptions in 2019 (with Asia/Pacific as the main driver, of course).. The study also shows growth in human mobile traffic usage: while in 2013 every smartphone owner has used 650MB in average per month, Ericsson expects the number to grow to 2.5GB by 2019. Maybe that's even conservative,  considering that mobile traffic in Q1 2014 exceeded total mobile data in the whole year of 2011.

http://www.ericsson.com/ericsson-mobility-report

Digital transformation in phases

Interesting piece about a phased approach to digital transformation - one of the big challenges most companies face when moving beyond 'using digital media in marketing communication'.

http://socialmediatoday.com/courtney-hunt/2488041/becoming-digital-organization-three-phase-journey

Fathers Day Campaign - with GIFs!

Fruit of the Loom does what still is rare in marketing - they use GIFs. Is there a GIFstagram already that is not Vine?

http://www.clickz.com/clickz/news/2348227/fruit-of-the-loom-fetes-dad-with-gifs

Adobe Digital Index sees 246% growth for online video

Online video is exploding, thanks to devices of all kinds (tablets, set top boxes, game consoles) and over the top entertainment offers (OTT). ADI sums this up as 'TV Everywhere' that according to the research sees 157% monthly unique visitor growth YoY. The study is even more impressive in QoQ - 49% growth. In the US, 35.6 billion videos were started in Q1 2014. And with regards to the app vs browser war that has been decided long ago: iOS alone surpassed browsers in views. Worth a read and by the way, the slides are really nice.

http://www.cmo.com/articles/2014/5/27/adi_q1_video_benchmark.html

Full 'US Digital Video Benchmark'
http://www.cmo.com/content/dam/CMO_Other/ADI/Q12014_VideoBenchmark/Q12014_VideoBenchmark.pdf

Online Video revenue will surpass cinema by 2018

According to PriceWaterhouse's 'Entertainment and Media Outlook 2014-2018' the box office/cinema revenue will grow, but by some 3% (annual) until then - while online video revenue will obviously grow a lot more dynamic.


http://gigaom.com/2014/06/04/netflix-co-will-soon-make-more-money-than-movie-theaters/

Jun 3, 2014

[German] Crowdfund-Reporter machen eigene WM-Coverage

Jeder Journalist - na gut, jeder Sportjournalist - also fast jeder von denen will zur FIFA WM nach Brasilien. Freie Journalisten, die keine Magazin- oder Zeitungsaufträge haben, können dann "eigentlich" nicht hin. Anders diese drei Kollegen: Die haben bisher 7.000€ gesammelt und liefern dafür eine WM-Coverage, die "anders" sein soll. Sie haben nicht mal Akkreditierungen für die Spiele, aber wegen der Performance des linken kolumbianischen Verteidigers fahren die auch nicht dahin. Deren Fragen lauten "Was macht die WM mit Brasilien?" und "Was macht Brasilien mit der WM?". Nachdem Tilo Jung mit "jung & naiv" für seine Europatour "fast alleine" 15.000 Euro einsammelte (die letzten 10% kamen dann von Google) ist das ein weiteres spannendes Crowdfunding Projekt.

http://www.brafus2014.com/

Data driven digital marketing triples conversion

I had to take the title of that story because it says it all. Behind it is a study by Adobe. The article covers the key findings of the research and has some nice graphs, too. Worth a read:

http://venturebeat.com/2014/06/03/data-driven-digital-marketing-triples-conversion-rates-study/

If you want to go through the pain of signing up, here's the PDF
http://offers.adobe.com/en/na/marketing/landings/_50825_2014_digital_marketing_optimization_survey_results.html 

iOS 8 - makes "app finding easier"

No hardware. Only software. I think the company desperately needed software - at least that was always my comment when I talked about the Beats acquisition (which i don't understand, especially not at that price) and that's alwways my thought when I see my crappy itunes with no real alternative to it. Another thing that we somehow accept is the 1997-ish discoverability of apps, and I really don't understand how the smart people at RWW came to the idea to talk of "much needed updates" in iOS 8. It's not more than cosmetics.

http://readwrite.com/2014/06/02/apple-app-store-bundling-search-improvements-wwdc-2014#awesm=~oG8yt0BIvvm0P9

Survey: FIFA WC 2014 will be omnichannel

YuMe made a survey and later an infographic about how people plan to watch the FIFA World Cup in 2014. Unsurprisingly, 46% said "on multiple devices", and more than 60% intend to watch highlights on a computer. Hopefully the local broadcaster with the respective rights wuill do a good job.

http://www.clickz.com/clickz/news/2347858/soccer-fans-will-watch-world-cup-on-multiple-devices-survey

[slide deck] The future of Retail - E-Commerce

Nice slide deck by Business Insider. Overall numbers on physical versus digital retail and a breakdown into categories like fashion, electronics, home/furniture etc. So anyone who is out there to find aresearch or studies, at least with regard to the North American market, will find a good resource here.

http://www.businessinsider.com/the-future-of-retail-2014-slide-deck-sai-2014-3#-1

[Infographic] Digital children

Some nice stats in an infographic about children and their use of technology. The sources of the study/research are BBC, Netmoms and Ofcom and must refer to the US. For example, 42% of all children between 5-15 use a tablet at home. Can't imagine that could be a global number.

http://socialtimes.com/files/2014/06/digital-generation1.jpg

Great rant about net neutrality

John Oliver, British Comedian with an HBO show "Last week tonight", aired a beautiful rant on net neutrality. Not only is it hilarious, but also has a serious side. Take the full 13 minutes, it's worth it, and it obviously crashed FCC servers. In short: net neutrality ensures that this post is treated in the same form as a tweet by Obama or an NBC video. I can broadcast to you. That's a great thing, even if in this very moment it may not feel like it .-)

http://time.com/2817567/john-oliver-net-neutrality-fcc/

iOS Health exchanges data with Nike and others

When Nike announced they would discontinue Nike Fuel, everyone knew it was because hardware/software standards set by mobile devices would develop in a direction that it is not really necessary to compete in hardware, but focus on software that sits atop of these features. iOS 8 now confirmed that with Health Kit. Scroll down to read the excerpt from the Apple press release:

http://www.engadget.com/2014/06/02/apple-healthkit/

Jun 2, 2014

The Middle East is the Mobile East

Facebook had Ipsos study and research online behaviour in Egypt, Saudi Arabia and UAE, probably the three most important markets in the Middle East. 76% of the respondents in UAE said they used a second, other device while watching television, and overall 77% of MAU in all three markets were accessing Facebook during TV primetime hours.

http://allfacebook.com/study-middle-east-mobile_b132068

https://www.facebook.com/business/news/connected-middle-east

The Internet in real time

The idea is old, and i had this particular one in my newsfeed a number of times. But I know that when i need it, i won't find it, so i keep a link copy here: Check out in realtime how many people use popular internet sites in what way. How many tweets are sent, like buttons are pushed, blogs published etc. etc.

http://pennystocks.la/internet-in-real-time/

You can upload your play directly from Nintendo Wii U to Youtube

The headline says it all. Nintendo has made a deal with YouTube to allow direct console to platform uploading. Which means there will be another trillion minutes with 17 views. But for gamers, this is a great service to keep more of your plays than just a number in a highscore list. And, as always with YouTube, the short tail will be spectacular.

http://mashable.com/2014/06/02/nintendo-affiliate-youtube/

(on a different topic - i found something interesting on mashable! first time for ages!)

The world's most liked instagram photo

It's not Obama. It's Kim Kardashian.

http://www.cnet.com/news/the-most-liked-instagram-photo-ever-is-kim-kardashian-wife/

iBeacons - Headlines

Short but interesting piece about iBeacons because it concentrates on the headlines & big news. And the bottom line is: the thing will digitize what we know today as the "analog" point of sale. And if that happens, it is huge. Even for Apple.

http://venturebeat.com/2014/06/01/heres-what-apples-ibeacon-really-is-why-its-going-to-change-everything/

Mobile Shift according to YouPorn

Never underestimate the statistic validity of porn in the web. YouPorn now shows worldwide 48.8% traffic from smartphone & tablet and 51.2% desktop. Driven by Russia in favour of desktop (77,7% / Greece 73% / Germ,any 64.9%) and by US in favour of mobile (59.8% mobile / Australia 55.1% / UK 53.3%). Don't forget, we're talking video streaming.

Link is safe for work:
http://meedia.de/wp-content/uploads/2014/06/YP-Desktop-vs-Mobile-Bar-Chart.jpg