Jun 5, 2014

87% of most shared Facebook posts (March 14) were photos

Says a study by Socialbakers. Since the same research says that 75% of all posts were photos, they seem to perform significantly better than other other posts, like links for example - if performance is measured by shares. The interesting thing is that in January 2014, photos made up "just" 54% of Facebook posts.
Visual is the new black, obviously.

http://www.emarketer.com/Article/Photos-Cluttering-Your-Facebook-Feed-Herersquos-Why/1010777

Similar study from March by Quintly (incl. 43 slide presentation embedded)
http://www.quintly.com/blog/2014/03/data-analysis-which-facebook-post-type-rules-the-news-feed/