Jun 3, 2014

Data driven digital marketing triples conversion

I had to take the title of that story because it says it all. Behind it is a study by Adobe. The article covers the key findings of the research and has some nice graphs, too. Worth a read:

http://venturebeat.com/2014/06/03/data-driven-digital-marketing-triples-conversion-rates-study/

If you want to go through the pain of signing up, here's the PDF
http://offers.adobe.com/en/na/marketing/landings/_50825_2014_digital_marketing_optimization_survey_results.html