Jun 18, 2014

[INFOGRAPHIC] FIFA World Cup 2014 in marketing and advertising

An Infographic with a few interesting numbers on the FIFA World Cup especially from social media. And one more: 5.7 billion are to be spent on sponsoring and advertising on the occasion. Basically this means that most of the sponsors and asvertisers lose their bets - where should an ROI come from that brings back more than that?