Let's assume for the sake of argument that Facebook and Twitter are 'fading' like the article does that I am linking to. Will Instagram give your social media marketing a push? Personally I love Instagram and the engagement ratio in relation to number of fans is fantastic. So when your business needs branding, image, awareness: Yes, Instagram might be the answer. If your businesses needs performance, links to be clicked, visitors to come to your page: Instagram does not have links, and they won't come anytime soon.