Jun 22, 2014

Path: Turnaround or desperate move?

Once upon a time, Path was my favourite candidate for disrupting Facebook and I would have placed a bet on them to see a huge exit in 2012. It didn't happen. Although funding was good, they did not achieve the growth needed in some major markets and I also stopped using it somewhen during 2012. In what can be seen as a final attempt to save the concept, Path will now roll out a standalone messaging app. I don't really believe in it, but who knows? The outcome will be, in any case, something to learn from.