Jun 22, 2014

Re-thinking viral

Interesting longer piece about how stories or news go viral in a social media context. In essence, it seems that we still have a "media model" running where gatekeepers communicate to audiences, but there's no doubt that the number of gatekeepers explodes (in comparison to the old broadcaster models) and that the number of audiences explodes with it. Some interesting stats can be found in the study and the researches it points to.