Jun 3, 2014

Survey: FIFA WC 2014 will be omnichannel

YuMe made a survey and later an infographic about how people plan to watch the FIFA World Cup in 2014. Unsurprisingly, 46% said "on multiple devices", and more than 60% intend to watch highlights on a computer. Hopefully the local broadcaster with the respective rights wuill do a good job.

http://www.clickz.com/clickz/news/2347858/soccer-fans-will-watch-world-cup-on-multiple-devices-survey