Jun 2, 2014

The Middle East is the Mobile East

Facebook had Ipsos study and research online behaviour in Egypt, Saudi Arabia and UAE, probably the three most important markets in the Middle East. 76% of the respondents in UAE said they used a second, other device while watching television, and overall 77% of MAU in all three markets were accessing Facebook during TV primetime hours.

http://allfacebook.com/study-middle-east-mobile_b132068

https://www.facebook.com/business/news/connected-middle-east