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Jul 7, 2014

"Fair use" of FIFA content?

For broadcasters and sports governing bodies, the question of "fair use" is interesting if not vital to their business. The concept of fair use came from times when we read news on paper and watched teolevision shows at the time they were broadcasted. Now we have digital on-demand media at our hands 24/7, and the question of "fair use" needs a new definition - a good example is FIFA World Cup highlights.

[Infographic] Publishers/media companies on Facebook

As Snickers and "Bill's Sandwich Shack" both complain about the decline of organic reach on Facebook, those who have (and know how to publish) content thrive in our Newsfeeds. Here's an infographic about how well media companies are doing on Facebook.

Social Logins Overview

Social Logins are widely underestimated in my eyes, since a) they complicate ownership of a customer relation greatly and b) a customer "imports" interests, friends, behaviour - everything the login provider knows - to a third party site. guess who the best ad network supplier would be for that third party? I'd say the login provider.

Everything will get smarter: Also clothes

"Smart" is not a good description: I'd like the term "connected" better. The "smartness" will only derive from connection - to another device, to the cloud, to people. However, when we speak of "the Internet of Things", we should know that eventually all (!) things will be connected. Even T-Shirts. And handbags.

Filter Bubble reloaded

A new perspective on the filter bubble and the possibility of having to pay for good digital news - or not getting them at all ("good" being a (with regards to your online behaviour:) unbiased selection).

John Battelle: A return of form in media

I cannot over-emphasize that whatever John Battelle writes, people like me (and maybe you) should read. A brilliant analyst able to inspire thoughts in others. Here's an interesting piece about what we can learn from traditional media in shapring new media's future.

Your future business leaders are mobile

Mobile shift again and again: It does not only have implications on your customer relations, but also greatly on HR and the people you will (have to) hire.

Interview with Larry Page and Sergey Brin

I don't recall when I saw an extensive interview with both Google Co-Founders the last time. Well, here is one. And if you don't have the whole 40 minutes to watch it (recommendation: make some time), here's not only the full interview but also 7 top quotes.

Orkut shuts down

We should spend more time analyzing the rise and fall of online giants in order to understand business mechanics and developments in the online world. One of those cases is Orkut that will be shut down soon, and here's a good overview of its history and Google's activities in social networking.

Music: Streaming killing downloads

... but I still fail to see the huge business perspective for music streaming as the scale you need to earn just a little bit of money is enormous. But streaming may be a good added service for companies that sell services or devices necessary to enjoy music.

Jul 4, 2014

FIFA vs. Vine

I have never seen a World Cup or EURO that offered so many possibilities to see highlight video and other match content AFTER a game. Not only are there many legal opportunities in most markets (not only broadcaster sites), but many work without geo-blocking. And FIFA has 2 minute videos globally available on their site. I believe they adopted something that NHL, NBA and others have proven: high availability of videos from past games are the best advertising for your premium product: upcoming live games (and the TV ratings are great). So my impression is FIFA became a lot more relaxed with videos that are published after a game. BleacherReport and others even use GIFs and many 'illegal' videos stay on YouTube for a pretty long time. But FIFA does everything to protect the live games (and therefore broadcasters who paid top dollars for their rights) and there's a new primary target: Vine.

FIFA World Cup on ESPN: Good news, bad news

The good news: 1.4 million people wanted to stream the USA-Germany match. That's big for both soccer in the US as well as for online streaming of sports. The bad news: ESPN's servers didn't make it.

Another Facebook surprise: Buying a video ad platform

A million things hint into Facebook tapping into the pre-roll video market as pure performance display ads won't keep a stock listed company delivering the results it needs. One more hint: They just bought a video advertiser named "liverail".

Facebook starts with deep app linking

I have said a lot about the mobile shift (even today). One underestimated move that will make Faceboko a primary traffic source for many, many businesses is deep app linking from app to app.

French World Cup team uses Yo

"Yo" is one of the weirdest apps ever. Or I am just getting old. Young people like football players of the French national team use "Yo" to yo with fans.

Mobile time is app time

I've said it before and will say it again. The mobile shift has a severe impact on deep mechanics of how the internet works. Because people spend more time in apps. Way more time. And getting people to downbload your app and afterwards use it frequently is a totally different business from getting people on your website. Just saying. See this Chart from Business Insider.

Google buys music streaming Songza

I don't get everybody's obsession with music streaming.
Yes, streaming services are successful:

But labels and especially artists are not making enough money, streaming services are not making enough money, the only thing I can imagine is that it's likely to be a "winner takes it all" market. Would be a big bet though.

Squarespace Founder interview

If you are interested in people who run successful, innovative businesses, here's one (sorry, ebay:) Squarespace founder Anthony Casalena in a 50 min interview.

Realtime marketing on Facebook and Twitter - the Snickers Case

Somewhat older, but I was busy with the FIFA World Cup. Although there is much more engagement on Facebook than on Twitter, the "newsfeed algorithm" makes things hard for companies that do not constantly engage their audiences. Snickers has 11 million fans on Facebook, 50.000 followers on Twitter. But their famous "Suarez post" was way more successful on Twitter. Some say "organic reach is dead", others say that if they would have done a better job beforehand, the Facebook post would have been equally successful.

1 billion Facebook interactions with FIFA WC 2014

Although not suited to live coverage as well as Twitter, in terms of mass and reach it is crushing the "rival". By June 30, they topped 1 billion interactions and 220 million active users. FIFA itself announced their social media activities reached 350mn users (not engaged - "just" reached). Imagine how many of them came from Facebook.

Facebook's past, present and future

The title says it all. Good read on Fast Company about Facebook's development and where they might be heading. It's not only mobile and not only "owning your phone".