Jul 4, 2014

1 billion Facebook interactions with FIFA WC 2014

Although not suited to live coverage as well as Twitter, in terms of mass and reach it is crushing the "rival". By June 30, they topped 1 billion interactions and 220 million active users. FIFA itself announced their social media activities reached 350mn users (not engaged - "just" reached). Imagine how many of them came from Facebook.

http://newsroom.fb.com/news/2014/06/world-cup-2014-facebook-tops-a-billion-interactions/