Jul 4, 2014

Another Facebook surprise: Buying a video ad platform

A million things hint into Facebook tapping into the pre-roll video market as pure performance display ads won't keep a stock listed company delivering the results it needs. One more hint: They just bought a video advertiser named "liverail".

http://www.adweek.com/news/technology/facebook-buys-liverail-grow-its-video-ad-business-158719