Jul 7, 2014

"Fair use" of FIFA content?

For broadcasters and sports governing bodies, the question of "fair use" is interesting if not vital to their business. The concept of fair use came from times when we read news on paper and watched teolevision shows at the time they were broadcasted. Now we have digital on-demand media at our hands 24/7, and the question of "fair use" needs a new definition - a good example is FIFA World Cup highlights.