Aug 10, 2014

Content for social media

Digital media will ultimately kill the known formats for storytelling. The one page newspaper article, the 90 min movie, the 23 min TV episode, everything we learned during years and years of media usage will eventually go away. These formats were created because of the technical and business environment they were placed in; the same happens on social media. We are seeing a high diversity of formats in covering one and the same story. And editors will need to learn to adapt to platforms and their technical and business environment - and still deliver valuable storytelling. Here are a few thoughts on that in a very hands-on fashion:

http://www.clickz.com/clickz/column/2358332/when-content-meets-social-aligning-the-content-message-to-the-social-medium