Aug 21, 2014

Twitters Video ads seem to work

That's according to the few agencies testing them. Although in Germany Twitter does not have too many users, the 'golden years' for online TV might be over soon. A few years ago, they delivered a remarkable share of the overall inventory for online video (of a certain quality), so advertisers were drawn to them naturally. With Twitter, Facebook and others who do not capitalize on video inventory necessarily, but simply on their reach and session durations by playing video ads in their newsfeed, prices (CPM) will get under pressure and 'new' (CPC like in Twitter's case) models will have to be introduced.

http://mobile.blogs.wsj.com/cmo/2014/08/20/twitters-new-video-ads-impress-marketers/?mg=blogs-wsj