Aug 15, 2014

YouTube stars are a new class of celebrities

I have mentioned before how impressive it was to observe a 13 year-old's media world during our vacation ever since she became a savvy smartphone user over the past months. I understood that their media world is entirely different from mine, and that YouTube stars are considered huge celebrities: just like I see LeBron James or Johnny Depp, they see people you may have never heard of as the biggest stars. A Variety survey among 13-18 year-olds saw 6 YouTube stars in the Top 10 entertainment celebrities.

http://variety.com/2014/digital/news/survey-youtube-stars-more-popular-than-mainstream-celebs-among-u-s-teens-1201275245/