Sep 20, 2014

Context as a search preset, here: TV

I had a lot of discussions about how creepy and how great GoogleNow is. It is already using a technology Google just patented to know what you're watching right now on TV. So search may give you different results for keywords when you're watching this or that show. That's context, and it will be the future: Services behaving in dependence to what I am doing, thinking, wanting.

http://searchengineland.com/google-patent-explores-using-tv-viewing-search-ranking-signal-203482