Facebook's ad targeting is insane anyways. You can talk to managers about how important Facebook is, how they have 1.3 billion monthly active users, how 250,000 photos are uploaded there and the like button is being used a gajillion times per minute. All this is so far beyond our ability to understand, you could make other numbers up and they would have the exact same effect, as long as they are huge. If you want to impress someone who is not super-familiar with Facebook: Sit together with them and simply book an ad together. Show them the targeting options and they will understand the platform immediately. And as if targeting would not be good enough yet, they keep adding useful stuff: Now the network connection. Linking to an HD video or your 138 MB app download? Don't advertise to people who are on 3G. Simply great.