Sep 1, 2014

Finally, Swatch gets into smartwatches

15 years ago, I would have bet that Swatch would lead this category (anyone remembers Swatch .Beat?). Well, 15 years ago everything in the digital world was very different. But still, I cannot see a better fit for any watchmaker with regards to brand and positioning and the wearables trend than with Swatch. Keen to see what they will come up with - fitness tracker of course, but what else? - and how the market will look next year.