We need a new Gartner Hype Cycle for social networks. For me to even hear about the existence of Ello, get an invite and then read articles about why it won't work, it already sold its users by taking venture etc. it took less than 48 hours. But the Ello-Mania during thelast few days shows one thing: There's a market for a Facebook/Twitter alternative. I don't know if the real name policy is the decisive thing here, like in the article linked below, but people seem to be ready to accept some new platform in their lives. Interesting to think about which concept could prevail.