Facebook's obvious attack on video can be scary for many publishers. These statistics do not make it better:
From May 2014 to July 2014 video views on Facebook exceeded 50% growth. In 3 months. 65% of video views are mobile. More than 1 billion video views per day. Faceboko does not reveal when a video is counted as "viewed", and the autoplay feature may start more videos than users actually want to see. Plus video has been ranked better in the news feed algorithm. But if they figure out (and they will) how to market pre rolls, this will disrupt a few markets.