Sep 8, 2014

Who delivers 1 Billion Video Views a day? Facebook

Video Publishers, brace yourselves: Facebook is coming. For a market like Germany, it is hard to estimate the real numbers, but it does not seem far-fetched to assume that Facebook could double the existing video inventory within 12-24 months. Which would mean that everybody and their mother would get into video advertising - and marketers would shift budgets from print and especially TV into Facebook - or that CPM for pre roll has reached its peak during the last 2 years and will come under severe pressure since there's so much more inventory that can be targeted to any audience.