Oct 5, 2014

How we find apps to download

Assuming, "we" act similar to US iOS and Android users who were focus of a study that is only available after registration, so i'll stick to the TechCrunch article linked below. App discovery is a scandal, and there's statistics to document it. Roughly half of people find apps through (in may ways: terrible) app store searches, while "friends/family recommendation" and "read about it in the web" as #2 and 3# rank better in this research than "an app store's top list". So you will need to master the dark witchcraft of app store SEO and/or get people to talk and brag about it.

http://techcrunch.com/2014/10/03/roughly-half-of-users-are-finding-apps-via-app-store-search-says-study/