Oct 5, 2014

Social logins gain importance

Wether it is the mobile shift or more familiarity with the product and the providers of social logins - first and foremost Facebook and Google - social logins gain momentum. According to a Gigya survey, 53% of people asked had used a social login in 2012. Two years later, that number is up to 77%. And it seems that convenience is the main driver according to the research.

Study excerpt here:
http://www.slideshare.net/Gigya/privacy-personalization-surveyus-onlyfinal

Article:
http://socialtimes.com/consumers-using-social-logins-convenience-security_b204573