Oct 5, 2014

Social logins gain importance

Wether it is the mobile shift or more familiarity with the product and the providers of social logins - first and foremost Facebook and Google - social logins gain momentum. According to a Gigya survey, 53% of people asked had used a social login in 2012. Two years later, that number is up to 77%. And it seems that convenience is the main driver according to the research.

Study excerpt here: