Nov 17, 2014

ESPN's new mobile strategy

I would call it "ESPN's new strategy" though. It is based on stuff that we have seen with many others who think about the future of digital publishing: content is published in "cards" form, cards can be published on any device (and in social networks), and this means posting volume has to go up (BleacherReport hast around 400 articles each day(!)) and 'articles' are atomic pieces of content - long stories will exist, but for users who "enter the rabbit hole". Blue print for many publishers out there.

https://gigaom.com/2014/11/14/espns-future-mobile-strategy-fewer-apps-on-more-screens/