Dec 2, 2014

App install advertising

Good read on TechCrunch about Twitter, Google and Facebook making money from app install advertising. Since the app markets are dysfunctional, app discovery is a great problem for both consumers and businesses. App install ads are a great and growing business, and the main ingredients are to a) reach an audience on mobile and b) be able to deliver ads that link to the respective app market download page (for the right device and operating system). Most publishers struggle in realtime delivery of app install ads according to the device used, therefore Facebook, Twitter and Google dominate the market even more than (mobile) display.