Dec 2, 2014

Dark social accounts for majority of sharing

"Dark social" means not openly trackable sharing like email from user to user, and obviously also "self-motivated" sharing via messengers. Globally, all social networks except Facebook deliver less than 10% of sharing, Facebook around 20%, says a study commissioned by Radium One.

Download only after registration, but a good overview of the research to be found here:
http://venturebeat.com/2014/12/01/dark-social-facebook-is-less-than-one-third-of-all-social-sharing/

Whitepaper:
http://info.radiumone.com/Activate-112414-DarkSocial.html