Dec 2, 2014

Own destinations vs. Social

I always have this discussion with clients: How much can we "give away" on Facebook and social networks, how much value do we need to build on our own digital destinations. There are more and more voices advocating that customer relations should be in the hand of the brand, so social should be used to drive people to own communities. Here's one of them:

http://www.clickz.com/clickz/column/2383479/2015-trend-to-watch-the-social-homecoming-of-brands