Jan 23, 2015

Popcorn Time vs. Netflix in search

Netflix CEO Reed Hastings wrote in their (interesting) earnings letter that piracy becomes an issue again, mainly due to Popcorn Time. There's a stunning overlap of search terms, documented in the article here:

http://venturebeat.com/2015/01/21/netflix-ceo-shows-why-piracy-is-a-major-threat-again-in-3-charts/

The internet will disappear

Said Google chairman Eric Schmidt in Davos. Many see the internet of the future as a ubiquitous presence that you won't even notice - just like in the movie "Her" you can ask something into an empty room and some voice may give you an answer. I've linked to some of those stories here, mentioned Zuckerbergs view here, and the crazy patent drawings from Magic Leap here. And then, Microsoft just announced this. It's always a weak argument, but I guess all these people won't be wrong.

http://www.hollywoodreporter.com/news/google-chairman-eric-schmidt-internet-765989

Jan 18, 2015

Patent drawings from Magic Leap

Google 400mn+ funded augmented reality device gives us a glimpse into the future. Interesting interface to compute: your fingers in front of a camera built into glasses. Zuckerberg stated his opinion that in 10 years, augmented reality will be the normal interface to the web recently in his Colombia townhall Q&A, and Google is investing heavily. Augmented reality might really happen someday.

http://www.theverge.com/tldr/2015/1/17/7559473/google-magic-leap-patents-drawings

Search numbers by device (Q4 2014)

Google Search Ad spend is 50/50 between smartphones& tablets vs. desktop in Q4 2014, although when it comes to impressions, desktop has 66%, from conversions 69%.

http://searchengineland.com/smartphones-account-40-percent-us-search-ad-spend-q4-marin-212821

App stores must go

I have expressed several times how I think that App Stores are dysfunctional, and ultimately damaging to the internet economy. Great to see that someone like John Batelle expects 2015 to be the year where this will truly become apparent.

http://battellemedia.com/archives/2015/01/3-waves-mobile-revenue.php

Zuckerberg's Q&A from Colombia

Most interesting take-away from my side: He predicts that in 10 years, we will have "heads up, distraction free interfaces" to compute - basically what we call augmented reality today.

https://www.facebook.com/qawithmark/posts/869972729727170

In-game goal celebration selfie

We were used to see selfies of players after a match, having their cellphones on the pitch. But during a game? Celebrating a goal? At least for a major football league, this should be a new thing. At least it was later posted on the Club's Facebook page (player: Totti, club: AS Roma). If players start sending out posts in realtime from the pitch, it will change how we see football on TV.

http://mashable.com/2015/01/12/totti-roma-goal-selfie/

91.5% market share for Google - in an area different from search

Retargeting. According to this Infographic, Facebook has 0,7% in retargeting market share. Second biggest after Google is "Chango" with 2.7%.

http://www.adweek.com/socialtimes/google-dominates-retargeting-market-infographic/612853

2 billion smartphones to be sold in 2015

And about 1.5 billion of them smartphones. By 2018, every cell phone sold will be a smartphone. Source is unfortunately not backed up in the linked text, but still an interesting information.

http://time.com/3663909/technology-disruptive-impact/

Jan 5, 2015

Instagram post data

Simply measured did a study on the Instamgram accounts of Interbrand's Top 100. Unfortunately, all these great accounts that do NOT come from huge brands are not part of the research, but we can still learn a few things. Use hashtag, location, mention other members, just to name a few.

http://www.adweek.com/news/technology/14-instagram-data-findings-every-marketer-needs-know-160969 

http://www.socialmediatoday.com/content/7-data-points-proving-what-works-instagram

John Batelle's 2015 predictions

I cannot emphasize enough how important this blog is for anyone who wants to deeply understand what happens in the digital economy. So if you want to prepare for 2015, read John's predictions. Most important one to me: Google will face existential competition from Facebook. Due to Atlas.

http://battellemedia.com/archives/2015/01/predictions-2015-2.php 

[German] Selbst die taz merkt die neue Zeit: social & mobile

In Ihrem Hausblog veröffentlicht die taz sehr interessante Zahlen zu 2014. Highlights:

- in 2013 hatte der meistgelesene Artikel 185.000 Klicks. In 2014 haben 9 Artikel mehr Klicks, der meistgelesene hat 1,3 Mio.

- Hintergrund ist social: Der Social- (fast synonym: Facebook-)Anteil stieg von 6% auf 28% des Traffics.

- Homepage-Einstieg auf die Seite fiel von 50% auf 41%

- Artikel-Seite Einstieg (meine Interpretation) via Google fiel von 31% auf 20%

Richtige Schlussfolgerung: Die Redaktion hat immer weniger Einfluss darauf, welche Artikel viel gelesen werden.


http://blogs.taz.de/hausblog/2015/01/01/klick-hitliste-2014-kommentare-ueberholen-recherchen/  

Social media in China

Often underrated are the huge numbers of users that social media shows in China. Here is a quick and nice overview to get to know the most important platforms:

http://www.clickz.com/clickz/column/2383850/the-state-of-social-media-in-china

Best digital/social media studies from 2014

journalistsresource.org put a great selection online with 12 handpicked papers on digital & social media in 2014. Stats, numbers, researches and studies in a nice list with links and a paragraph explaining the content. Great resource!

http://journalistsresource.org/studies/society/news-media/whats-new-digital-social-media-research-some-greatest-hits-2014

Business usage keeps landline, email, desktop alive

We have seen many studies about how each device (and, consequently, media behaviour) has their own prime time. Obviously, business usage must have an effect on this. According to PEW research, 4% of American workers say that social media is important for their job, while 61% say email is.
And landline (35% "very important") wins over smartphones (24%).

http://socialtimes.com/american-workers-need-landlines-email-according-pew-study_b208917

Amazon's holiday season

Amazon is very conservative with publishing numbers, but their holiday press release still contains some interesting insights:

- 60% of Amazon shoppers used a mobile device
- Holiday sales from the Amazon App (US) more than doubled compared to last season
- On cyber monday, 18 toys per second were ordered from a mobile device
- Fire TV stick is the fastest selling Amazon product ever (whatever that means)
- Fire TV outsells all other streaming media boxes on Amazon.com


http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2002024

Predictions for digital media in 2015

TechCrunch outlook for 2015 emphasizes a continuous of what we've seen in 2014, but provides interesting links and backgrounds. MCNs will keep rising, but tradtional mass media will "take notice on a mass scale" that mobile-driven. short-form video gains audiences; brands will continue to become publishers, and tech and media companies will literally converge.

http://techcrunch.com/2015/01/04/the-future-of-digital-media-in-2015/