Feb 12, 2015

IKEA does emojis

Since iOS opened the opportunity for alternative keyboards, and messenger services keep growing like crazy, emojis are a great opportunity to connect to target groups. Although I don't specifically like that set that IKEA produced, I think that many brands - especially those that have anything 'iconic' - could benefit greatly from offering emojis, and that all of them are moving a bit slow. Similar to the early days of in-game advertising, this kind of engagement maybe not so visible publicly, but to those who engage with it, the impact must be huge.