Feb 4, 2015

Jersey cameras on Euroleague Basketball

Euroleague will start using jersey cameras on their match broadcasts, starting with the referees wearing them - on Barcelona vs. Real Madrid no less. They already announced that they may use them on players, too in the near future. The demo video featured does not necessarily look like the claim 'the future of sports broadcasting', but it is evident that we will see a lot more wearable technology integrated in professional sports, delivering live data or image feeds, enhancing the experience for viewers who are not on linear TV. Smaller sports will use this to get attention and attract audiences, maybe even integrate sponsors, bigger sports may leverage these new technologies to increase the price of online broadcasting rights.