Feb 17, 2015

Mobile video advertising matures

Nice overview on mobile video ads. The US volume in mobile video doubled from 2013 to 2014, and a similar growth for 2015 is expected. This TC article expects an equivalent to GRP to be developed for mobile video, which will make it easier to shift from TV budget to online/mobile video.

http://techcrunch.com/2015/02/15/why-mobile-video-advertising-is-set-to-explode/