Feb 12, 2015

Native video on social networks

Twitter launched their native video upload & post features recently via the app, and everybody knows 2015 will be a video year for Facebook. For most brands, just as they reached a point where getting enough images to post on social media, this means they will need to create capabilities of creating relevant, brand-supporting short form video if they want to keep frequent relations with audiences. Here we go again; more and more people with rather journalistic than marketing skill will work for corporations.

http://www.adweek.com/socialtimes/what-the-rise-of-native-video-on-facebook-twitter-means-for-brands/614827