Feb 26, 2015

Push notifications statistics

The ability to reach out to users is increasingly important; especially with apps, where "direct traffic" is comparably low if you're not among the top 5 most used apps on someone's smartphone - you best traffic sources are posts from social media with deep links to your app and push notifications. About email newsletters, just another form of push notification, we more or less know everything - opening rates, CTRs, behaviour of users who come from our newsletters etc. - but there are not many numbers on push notifications from apps. Here's an interesting article including an infographic based on 5 billion notifications sent to 150 million app users worldwide (btw I love those stats that are not based on 1000 people answering online panel questions).

http://www.adweek.com/socialtimes/accengage-six-percent-of-users-respond-to-push-notifications-infographic/615791