Feb 3, 2015

Tencent buys digital rights for NBA

Tencent, China's Internet giant with more than 800 million users on QQ alone (plus WeChat and some other services), grabs digital rights for the NBA, including live and on demand games. The NBA's global strategy is very interesting, partnering with local portals for language and content-adaption to the specifics of each market (Germany: Spox, Greece: sport24, Spain: AS and so on), but maintaining the "every game live and on demand" for League Pass in English.

http://venturebeat.com/2015/01/30/tencent-grabs-the-digital-rights-to-nba-basketball-in-china/